A blog post is an easy and effective way to promote your balloon business. When done properly, posts drive traffic to your website, increase appointments, establish you as an authority in the balloon industry, and help you reach new customers. 

Unfortunately, some shops aren’t utilizing this tool for one reason or another. Don’t make the same mistake! Though blog posts may seem uncomfortable to create at first, but there are some general guidelines you can follow to make it easier. Here are the top ways to create a good blog article. 

Write for Your Customers

Your website and blog are not for you; they are for your customers, so all content should be focused on them. Ideally, a good blog aims to solve problems faced by your customers or offer fresh insights into the industry. 

If you need more structure here, think about the most common questions you hear about balloons or events and write about those. Search engines will love it because searchers will love it.

Ensure the Content is Valuable

Offering valuable content is the key to keeping people returning to your blog. This is the best way to establish authority for your website within the balloon industry. Additionally, providing valuable content to your audience will help you get rewarded with returning visitors and customers. 

If a lack of writing skills or time prevents you from creating good content, it’s a great idea to outsource your blog to a writing service or have someone who is good at writing clean up your ideas. They do this for a living, so it’s an excellent way to drive sales. 

Create a Super Simple Content Plan

This is best done by taking some time to learn what type of information your customers want. Some balloon shops come up with a list of their most frequently asked questions and then create articles on each topic. 

What question will be answered by each post?

What sections will each post have?

What personal or studio story can be told that relates to the topic?

What will the call to action be at the end?

Consistency is Key

Experts are divided on how often to update your blog content, so aim for a frequency that works for you. For example, if you only have time to publish an article twice a week, that’s fine, so long as you’re consistent with posting. Whatever you do, don’t start a blog and abandon it after just a few posts. 

Always remember that search engines prefer fresh content, so the more you update your blog, the higher your website will climb in search engine rankings. In turn, you’ll gain more visibility for your target audience. 

Develop a Blogging Style

Blogs are informal by nature, so allow your personality to shine through. This will allow your blog to take on the human face of your business and tame the sales pitch. You’ll find that people don’t like to be “sold to” and engage more with sites that just provide value. 

With this, there are a few things to know. First, it’s best to ensure every blog post is at least 350 to 400 words. Yet, more importantly, be sure to add photos of your previous work to posts. Since balloon décor is visual, showing potential clients what you’re capable of by displaying images through your posts is an excellent way to draw in customers. 

Make It Shareable

The internet is built around links, so make it easy for visitors to share your blog posts. The most straightforward way to go about this is by adding share icons. These are usually social media icons that make it easy for people to share your blog post to their social media profiles, driving traffic and increasing bookings for your shop. 

Ultimately, there are so many benefits associated with a business blog, and after reading these tips, you should be well on your way to a fantastic start!